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I'm often asked how sending a NewsletterPostcard can generate new sales. First and foremost: Make an offer to get the customer or prospect to act NOW -- whether that’s to call, stop by, go to your website, or mark an event date on their calendar. Here are 10 specific benefits of mailing a NewsletterPostcard:
1. Reinforce loyalty. Stay in touch with your customers and prospects; they’ll buy more and refer more.
2. Schedule work now to seasonally boost slow times and even out your workload.
3. Generate leads. Advertise special offers to get the phones ringing.
4. Utilize Co-op (if available) and stretch your marketing dollars.
5. Distinguish yourself from competitors who may be targeting your customers.
6. Keep your name top-of-mind with customers and prospects so they recall your name instead of your competition.
7. Introduce new products and services. Don’t assume your customers and prospects know everything you have to offer.
8. Establish your company as the expert with helpful information.
9. Ask for referrals from your best spokesperson ... a satisfied customer!
10. For the highest ROI, sell to your current customers. Invest in the customers you have at a lower cost and obtain new ones in the most targeted way.
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